Higher rankings. Quality traffic.
SEO. Search engine optimisation. The process of proving to Google
that your page is the best result for a particular query.
Topping search engine results means dedicating time and skill to
understand and benefit from Google’s 200+ algorithm updates per
year. But done right, SEO wins you better-quality traffic and puts you
above the competition – literally.
of all website traffic comes from organic search.
of revenue is captured by organic traffic.
of organic search clicks go to the first link.
While paid advertising, social media
and other online platforms generate
website traffic, the majority of online
traffic is driven by search engines.
SEO supports your inbound
marketing strategy to capture leads
at every stage of the buyer’s journey -
from building brand awareness to
encouraging repeat business.
Search engine-optimised content
establishes your brand as a leader in
your industry whilst demonstrating a
high level of expertise and trust to
"We use Turncoat to improve our online visibility. Their website writers have got Elland Cars onto the first page of Google."
"Google shared the blog you'd written for us across all their social media channels. Hope this brightens up your day as much as it did ours!"
Content Marketing Specialist,,
website visits for a client in one year with just one
piece of SEO content within a highly competitive
We’ll give your site a full audit to
work out what’s holding it back and
create a priority list of fixes. We’ll
analyse what terms you should rank
for and see where we can improve on
We’ll optimise everything from your
site’s architecture to its on-page
content so that you’ll tick all of
Google’s best-practice boxes and
shoot up the search results pages.
Using keyword research, our in-house copywriters will create content targeted around specific search terms that your customers want to see and that improves your site’s SEO authority.
Using industry contacts, targeted PR
and outreach, we accelerate and
amplify the impact of key content
Home is where your wi-fi connects automatically. Here’s where ours does.
Give us a call or, even better, drop in and say hello.