Free thinkin'.



Ah, the obligatory blog.

We call this place the oblogatory because this is info you need. Ideas, insight, inspiration, igloos* – everything that’s good, bad and straight-up fugly about the marketing world all in one spot. All this, and it won’t cost you a penny.

Don’t say we never give you anything…

*not igloos.

5 min

The 7 Principles of Conversion-Centered Landing Page Design: Context

Context: The second principle of conversion-centered design. Welcome back, comrades. Wait,...

6 min

Using Facebook ads for property marketing.

Depending on your age, I bet when you got into the...

5 min

The 7 Principles of Conversion-Centered Landing Page Design: Attention

Attention: the first principle of conversion-centered design. An eye-wateringly expensive marketing...

7 min

18 types of property marketing content for real estate marketers.

The first rule of property marketing is: go where your audience...

5 min

Property marketing – 5 ways social media can help sell homes.

Most property developers and real estate agents have social media channels....

1 min

Turncoat need a… designer.

Do you believe that design is a language?   Do you...

1 min

Turncoat need a… freelance copywriter.

Do you live for the written word?   Do you spend...

6 min

The 7 Principles of Conversion-Centered Landing Page Design

Giving your landing pages the Conversion-Centered Design (CCD) treatment is like...

4 min

How many hashtags should I use?

Ah, the humble hashtag: a simple nexus of four crosshatched lines....

Roll up, roll up.

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